Customer and Product analysis

Business needs much more advanced characteristics besides those of customers and products, in order to identify which customer segments and products are most profitable and which are least profitable

Solutions

Scandic Fusion offers customer and product portfolio analysis solution.

Data marts

In addition to static characteristics of customers and products, data mart gives advanced characteristics over time:

customers lifecycle attributes - new/active/lost/renewed
how well customer is packed with product
loyalty rating of customer
payment discipline of customer

profitability segmentation of customer
sales transaction categorization as new or recurring
sales transaction categorization from product profitability perspective as upgrade/equal/downgrade

dashboards

Interactive dashboards allow:

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to focus on new customers and estimate their potential
to focus on existing customers and identify upselling and cross-selling opportunities

to follow tendencies of leaving customers and initiate retention strategy where applicable
to analyze active customers base and promote actions that improve profitability

Relevant areas of analysis

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Case studies